Nutrien Swag

Advertising

2025 NAMA Award - Certificate of Merit

When you’re the world’s largest producer of potash, nitrogen, and phosphate, people expect big things from you. But sometimes, it’s the small things that get people talking. In an age where giveaways and promo items can be boring and recycled, Nutrien wanted swag items that didn’t just show off the logo, but made a statement that they are production powerhouse with the commodities to back it up. 

They came to AdFarm with the challenge to stand out in a sea of booths, bags, and giveaways. Our strategy was to create fun, high-quality swag that kept Nutrien’s core products—potash, nitrogen, phosphate, sulfur—front and center. Every item was chosen to tie directly to the business. Potash socks offered a playful nod to the world’s largest potash producer, while fertilizer bags for the garden and blister packs showcased Nutrien’s core products, straight from mine to field. To extend the theme beyond the booth, we also designed coasters, hotel keys, and luggage tags, ensuring every item kept the connection to Nutrien clear. 
 
The Nutrien swag was designed for growers, ag retailers, agronomists, and industry influencers. The goal was to target these audiences with items they use in their daily routines. Each piece of swag served as a reminder of Nutrien’s presence, whether on the farm, in retail spaces, or at the coffee table.