ESN Billboard Campaign

Billboards or other outdoor ads

2023 NAMA Award - First Place

While American growers are relying more and more on digital sources for their information, they still rely heavily on what they can physically see. With an eye-catching 3D–style design and strategically selected geotargeted locations, billboards provide a natural opportunity for growers and retailers across America to keep ESN top of mind in any situation. Although billboard advertising is not a unique mode of action, we have taken a unique approach to this campaign. To utilize each billboarded area to the best of its ability, we also set up geotargeted ad fencing for the area. This retargeted users with digital display ads around the ESN Billboards, reinforcing the brand into our customer’s mind after their initial interaction with the billboard.