ESN Bellhop at Your Service

Radio Single

2022 NAMA Award - First Place

ESN is in its 20th year serving broad acre agriculture. To build on a very successful existing campaign for ESN® Smart Nitrogen, we wanted to continue featuring our ESN granule character and put him in new situations and jobs. For this radio spot, our character finds himself as a bellhop at a 5-star hotel, serving up nitrogen and delivering things where they are needed. Keeping in line with the humorous aspect of prior ESN radio ads, we find the character in an overwhelming position, but handling it with confidence. The spot itself highlights ESN’s function as a slow-release nitrogen fertilizer that delivers nitrogen to crops as they need it, no matter what.