eKonomics: The Dirt PodKast
Webinars & Podcasts
2024 NAMA Award - Merit
The Dirt PodKast features down-and-dirty agronomic science to help grow crops and bottom lines. Inspired by nutrien-eKonomics.com, farming’s go-to information resource, this podcast breaks down the latest crop nutrition research and news. Hosted by Nutrien Senior Agronomist Mike Howell, The Dirt helps farmers make better business decisions through actionable insights.
After an extremely successful two seasons, the Nutrien eKonomics team wanted to take The Dirt PodKast even further and grow its listener base and promote eKonomics as a well-established thought leadership platform. AdFarm went to work to launch season three and strategize different ways to increase engagement and gain listeners.
The aim is to increase awareness of the podcast and eKonomics as a thought leadership platform in general.
We created a strategic plan to encourage more engagement from our audience by inviting a wider variety of guests, featuring new and trending content and timely events. These tactics and episodes brought more relevance to our listeners.
· Introduced new and timely topics and content
· Created unique and dynamic companion video programming for all episodes
· Elevated brand recognition by including well-known guests
· Partnered with ag media influencers, research institutions and brand ambassadors
· Improved the presence on social media
· Featured episodes around events with high visibility
Released each Tuesday, The Dirt PodKast provides growers with easy-to-understand agronomic information and helps North American growers expand their knowledge to better grow their crops and bottom lines.
For season three, we elevated the program, inviting new guests and bringing fresh content. We have created new promotional graphics featuring high-quality images of our guests, live quotes pulled from each episode and more color. We pulled short clips and audiograms from each episode to share via social media and YouTube.
Check out the Dirt PodKast on the eKonomics Website