eKonomics: LinkedIN Biweekly Blog

Digital

2025 NAMA Award - Certificate of Merit

eKonomics is Nutrien’s thought leadership, information and research platform. The website, mobile app, and ‘The Dirt’ podcast, provide farmers with access to practical and free crop research summaries, crop calculators, customized agronomic information, and much more. 
 
eKonomics wanted to expand its content even further and grow its reader base. In 2025, we launched a biweekly LinkedIn newsletter published through the Nutrien eKonomics LinkedIn page. Designed to complement our existing email program, the newsletter highlights seasonal and time-sensitive agronomic themes curated from content on nutrien-eKonomics.com. By repurposing and atomizing proven articles, guides, and resources, the newsletter extends the reach of existing content and introduces it to a wider professional audience on LinkedIn.