eKonomics Advertorial

Advertising

2025 NAMA Award - Certificate of Merit

eKonomics is Nutrien’s thought leadership, information and research platform. The website, mobile app and ‘The Dirt’ podcast provide farmers with access to a variety of information and tools including free crop research summaries, crop calculators, customized agronomic information and much more. 

AdFarm created an advertorial infographic print ad to communicate the eKonomics offering. The ad visually showcases the depth and breadth of the eKonomics platform, emphasizing its comprehensive suite of agronomic resources. Designed to help farmers quickly see the full scope of what eKonomics offers, the piece positions the brand as a one-stop destination for trusted, science-based crop nutrition insights. 

While there’s no shortage of agricultural data available, growers often lack the time to sort through it all. The infographic makes it clear that eKonomics does the hard work for them—curating and simplifying the most relevant research, tools, and education into one easy-to-access platform. 

The following website features were highlighted: 

• The Dirt PodKast,  

• ROI Tools & Calculators,  

• Crop Guides,  

• Agronomic News & Research,  

• Agronomic Toolkits, 

• Ask an Agronomist,  

• Education Centre which includes CEU Credits  

This demonstrates how eKonomics connects every part of the nutrient management journey. From on-demand insights to practical, field-level tools, the visual layout conveys both the depth of expertise and the breadth of support available to farmers through Nutrien.