Digital Media Room

Media Relations

2023 CAMA Award - First Place

Nutrien Premium Fertilizer Technologies (NPFT) manufactures and sells premium technology products to help growers improve crop quality and yield. Their selection of performance-driven inputs and agronomic resources help deliver what growers need to optimize their yields and return on investment. There are three brands underneath the NPFT umbrella including:    

• ESN® Smart Nitrogen: a urea granule comprised of 44% nitrogen, contained within a flexible polymer coating   
• Smart Nutrition™ MAP+MST®: the latest, most efficient fertilizer system for delivering sulfur and phosphorus to your crops   
• eKonomics: farming’s go-to information resource that provides growers with the information and insight they need to make the best choices on their farms  

With all the different products, resources and campaigns that NPFT has out in the market, they wanted to create a single place where media could go learn about all things NPFT.