Ag in Motion Show
Exhibit
2025 CAMA Award - Certificate of Merit
At the 2025 Ag in Motion show in Saskatchewan, Nutrien set out to create a high-impact, memorable experience for attendees that highlighted its leadership in crop nutrition. With thousands of producers, retailers, and agronomists gathering for the show, the business need was clear: differentiate Nutrien from hundreds of exhibitors and provide an engaging space to showcase ESN®, Smart Nutrition™ MAP+MST®, and other key products.
The Nutrien booth at Ag in Motion 2025 was designed to be both eye-catching and interactive, ensuring it stood out among hundreds of exhibitors. Visitors were greeted with large, branded pillars filled with ESN, Smart Nutrition MAP+MST, urea, nitrogen, phosphate, potash, and sulfur—a striking visual that reinforced Nutrien’s role as a production powerhouse.
Engagement tactics included a branded photobooth where guests could take fun photos with product mascots and share their experience on social media, helping to amplify visibility beyond the event grounds. Nutrien also distributed free bags of Garden Fertilizer Blend as product giveaways, ensuring attendees left with a tangible reminder of the brand’s value. The crew also gave away Hawaiian style Potash socks as swag. These giveaways sparked meaningful conversations with growers eager to learn more about how Nutrien technologies could impact their operations. Visitors also had a chance to try their hand at Corn hole, take home some delicious popcorn to try, or take a look through the interactive “Seed Survivor” trailer!
The booth layout encouraged interaction, with reps positioned to engage directly with attendees exploring the displays or lining up for activations. Creative visuals, clear product branding, and hands-on elements aligned the booth’s design with Nutrien’s communication objectives, making it a ‘must visit’ stop for attendees.
The Ag in Motion 2025 exhibit successfully positioned Nutrien as a standout presence at the show. Attendance exceeded expectations, with thousands of impressions generated through booth traffic, the photobooth, swag, our “5 tonnes of Potash” giveaway and branded product displays. The free fertilizer giveaway proved especially effective, drawing steady traffic and creating opportunities for meaningful conversations between sales reps and potential customers. The team gave away over 500 bags of fertilizer!
Link to Instagram Video of the 2025 Ag In Motion show:
https://www.instagram.com/reel/DMLKOFfvEzK/?igsh=bmthOWkwYWR2bG1v