Farm Progress Show

Exhibit

2023 NAMA Award - First Place

At Farm Progress in 2023, we focused on all three NPFT brands in the booth. But our biggest draw was a 40-ton 7-foot-tall sand sculpture of a combine featuring the Smart Nutrition™ MAP+MST® brand. The talented artists at Archisand brought in 40 tons of sand to create the combine. It took four artists four days to complete the sculpture. Another big draw to the booth were ESN Hawaiian shirts, which featured our ESN mascot. The Farm Progress show welcomes approximately 200,000 visitors over three days, hailing from 46 states and 46 countries. Guests of all ages and backgrounds specifically sought out this inaugural item, creating strong brand recognition and engaging those who otherwise may not have visited the booth. A life–size version of the ESN granule character also made an appearance at the Nutrien booth, allowing audiences to stop for a fun photo opportunity.   

 Watch the Sand Sculpture come to life!