ESN Feed Your Field Website Refresh

Website

2022 CAMA Award - First Place

As part of a broader ESN campaign refresh, we updated the website with some new visuals and keyword-focused content pieces. We prioritized top-level information and wrote headlines that conveyed the benefits of ESN accompanied by strong call-to-action indicators throughout. The content and copy changes along with the new campaign graphics created a more natural flow for the information on the site. Because of the volume of information, UI/UX prototypes were developed and tested to offer visitors the best experience possible while making sure to surface information in an effective manner. The site was developed with accessibility in mind and built with screen-responsive considerations to accommodate the ever-growing number of mobile viewers.  

Visit the award winning ESN Site.