Smart Nutrition “Your Most Powerful Machine” Sand Sculpture

Exhibit

2022 CAMA Award - First Place

Sulfur management and nutrition continues to be a growing agronomical topic, and NPFT has a big role to play in providing growers with smart solutions. Smart Nutrition™ MAP+MST® offers new technology in nutrient delivery and is the most efficient system for delivering sulfur and phosphate to maximize crop production. As part of the communications strategy, the digital ad campaign aimed to grow brand awareness and drive engagement with key audiences. Our creative campaign highlights key pieces of farming equipment composed of dirt representing the importance of soil to any grower with the tagline, “Soil is your most powerful machine.” We decided to bring one of those machines to life at the 2021 Ag in Motion tradeshow in Langham, Saskatchewan by sculpting a tractor out of sand.  

Watch how we brought the sculpture to life.