eKonomics Website Refresh
Website
2023 CAMA Award - First Place
As the eKonomics website grew in popularity, Nutrien Premium Fertilizer Technologies wanted to refresh its online brand presence and further position itself as farming’s go-to information resource for busy growers. It was from this strategic goal that our full website refresh was born. To further refine the eKonomics brand, our website was redesigned to create a more cohesive look and feel throughout the different touch points. The new website elevated the eKonomics brand taking on a refreshed and modern approach. The site is now easier to navigate and optimized for better user experience.
New and notable additions to the site include:
- Additional geographic specific content, data and research
- Ability to filter content by state/province, topic, crop and theme
- Added widget to homepage to encourage website visitors to view new/featured content
- Refreshed look and feel to align with brand guidelines
Users can also now search for and sift through articles, infographics, webinars and podcasts that touch on a wide variety of agronomic topics.
We added a smart filtering tool that allows users to filter by:
- Region (USA or Canada)
- State or Province
- Crop
- Nutrient
- Topic or Theme
- Type (article, webinar, podcast, infographic)
The site hosts popular crop calculators and informative geographic soil data.
Along with the many updates to user experience, we made more content available to readers. Users can now easily view and download extensive crop guides and participate in CEU credit courses. They can also submit questions and inquiries to a team of real agronomists who offer customized answers within a short and reasonable time frame.
Visit eKonomics to see the award winning site.