General Brochure ESN & MAP+MST

Company and/or Product Brochures

2024 NAMA Award - Merit

The brochure effectively presents NPFT’s two product brands, ESN Smart Nitrogen and Smart Nutrition MAP+MST, to the target audiences and relays key product information, product offerings and benefits. 

It introduces the two memorable brand mascots Nitro (ESN) and Sulpho (Smart Nutrition MAP+MST) and effortlessly highlights each product’s benefits with the use of easy-to-understand icons. 

The brochure generates awareness for eKonomics, the thought leadership platform, and encourages the audience to use its valuable business tools (calculators) and to tap into the extensive resources that are provided for free – articles on crop nutrition research, industry news, videos from experts, commodity pieces, soil data and more. 

The back page is dedicated to The Dirt, an eKonomics PodKast and serves to pique the reader’s interest and encourage them to listen on their favourite channels. 

Each page of this brochure features a QR code, driving the reader to the individual brand websites, generating sales leads, and encouraging further engagement with brand content online. 

The brochure was designed as a trifold for easy viewing and printing. This format makes it suitable as a takeaway piece that can be added to delegate bags at conferences and tradeshows.  

The trifold format was selected to provide just enough information to generate interest but does not overwhelm with too much product knowledge. 

The modern design and layout allow each brand to shine with a double page spread allocated to each of the brands’ current campaigns, while staying consistent with the parent brand, NPFT. 

The two mascots bring a sense of playfulness to information of a scientific nature, making the brands more approachable and the information more digestible. These eye-catching mascots stand out from other competitors’ branding.